“How ya feelin' this mornin'?”
I'm a
hurtin' pup.
Last night was good.
The Thesis
Somebody asks how you're feelin' in the morning. You squint. You sip. You say it: “I'm a hurtin' pup.”
No further questions. Everybody knows. Last night was good, and you're paying for it now, with an ice bag on your head and your tongue hanging out the side of your mouth.
Hurtin' Pup is for the ones who showed up anyway. Sunglasses on, hat pulled low, Gatorade in hand, and an honest answer for anybody who asks.
The Legend
A three-legged dog hobbles into the jailhouse. Hat low, toothpick in, bandage where his front paw used to be. He limps down the row of cells, looks every man in the eye, and growls:
“I'm lookin' for the man who shot my paw.”
Every pup's got a reason he's hurtin'. His was a little more serious than ours. Every Hurtin' Pup tips a cap to the old tripod.
Logos
Tap any design for the full-size PNG. SVGs are vector, with the lettering already outlined, so they're ready for a printer.
Primary logo
Pup + wordmark + tagline. The default.
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Primary logo (dark)
Same, for black shirts and dark backgrounds.
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Badge
Round seal: Est. Last Night. Coasters, shirt backs, tap handles.
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Stacked
Square layout for socials and shirt fronts.
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Pup icon
App/avatar icon. Also the favicon.
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Stickers
Coolers, toolboxes, hard hats, the back of the tailgate.
“I'm a Hurtin' Pup”
The thesis, in a speech bubble. Die-cut.
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Wanted: The Man Who Shot My Paw
The three-legged dog's poster. Die-cut.
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Lookin' for the Man Who Shot My Paw
3" round. The legend, in a circle.
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Last Night Was Good.
Bumper sticker.
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Hair of the Dog
3" round. The cure.
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Ruff Mornin'
Die-cut. For the cooler / laptop / hard hat.
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Hats
Pull it low. The flat patch and script files at the end are what the hat maker stitches.
The Classic Trucker
Foam front, black mesh, woven patch.
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The Tripod Trucker
Amber mesh, red bill: Who shot my paw?
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The Rope Hat
Puff-print wordmark, amber rope.
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The Dad Hat
Faded olive, tonal script embroidery. Low key.
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The Beanie
Bloodshot red, woven 'Ruff Night' label.
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Patch art (for the hat maker)
Flat woven-patch file for the Classic.
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Script art (for the hat maker)
Flat embroidery file for the Dad Hat.
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